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Trend & Color Services

trend intelligence from foremost industry talent

Doneger Creative Services

Doneger Creative Services is the company's trend and color forecasting division, comprising a broad range of products and services devoted to the apparel, accessories, beauty and lifestyle markets.

We take pride in having a team of recognized industry talent. Our well-respected creative directors are the strength of DCS, forecasting, analyzing and editing fashion information with a discipline for translating the information with practical application to business.

Products are developed in continuum, addressing fashion trends as they evolve from concept to creation. Our creative intelligence is researched, reported and archived, physically and digitally, to create an effective resource for all stages of development.

DCS also provides the opportunity to purchase European fashion magazines and a number of complementary color and trend services through the Margit Publications division. For more information, visit www.mpnews.com.

Research: worldwide shifts in the marketplace, examined to determine macro trends in business, fashion and consumer lifestyle.

Analysis: identification of key style trends based on color, fabric, silhouette and design influence/mood.

Consultation: one-on-one meetings to discuss merchandising concepts, color and trends, key items and business opportunities specific to each client's business. Link to CD bios

Publications: seasonal color forecasts, trend analysis and beauty reports, as well as a continuously updated online resource for global runway and street coverage.

To learn more about our DCS offering, contact Ray Hewins at 212-560-3726 or rhewins@doneger.com.

Runway

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The Runway Report provides timely online coverage of the ready-to-wear and haute couture collections from New York, London, Milan and Paris. This comprehensive library of images is searchable by classification, designer, city and season. Analysis identifying the most important concepts for womenswear and menswear is provided. See More.

Retail/Street Report

street retail

The Retail/Street Report presents online photographic coverage from cities in the US, Europe and Asia, tracking the latest looks on the streets and in stores and store windows. Core color messages, fabrics, prints and patterns, motifs, items and details are highlighted. The frequently updated image bank can be searched by city, season and classification.  See More.

Color Concept

Color Concept

Color Concept provides clear, compelling color information eighteen months prior to a selling season. Organized by family and range, colors are accompanied by yarn swatches, inspirational storyboards, and text overviews that enhance each message and detail the origin of inspiration. Directional color combinations and merchandising strategies are also supplied.  See More.

Color Workshop

Color Workshop

Color direction for each season is presented using dyed-to-specification color standards in key groupings, accompanied by inspirational collages as well as suggested color combinations and applications for specific areas of business. Colors are delivered in yarn poms. Each forecast is supplemented by a color overview that outlines end uses and fabric applications as well as providing general fabric direction for the season.  See More.

Design Concept

Design Concept

Design Concept presents in-depth analysis of emerging stories and forecasts the major themes, lifestyle trends, fabrications and print directions on the horizon. Through conceptual imagery and trend collages, the book provides an important starting point in the creative thinking process for the upcoming seasons. Text overviews further develop the overall mood and give specific direction on key merchandising issues, items, silhouettes and details.  See More.

Design Workshop

Design Workshop

Design Workshop explores the essential elements of the design process to present a comprehensive foundation for the season. Working in tandem with DCS seasonal color palettes, this publication identifies key silhouettes, fabrics, prints and themes, as well as the important trends in shoes and accessories. Detailed illustrations, runway highlights and mood images provide a creative point of view and a basis for design inspiration.  See More.

Beauty Mark

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Beauty Mark translates global influences and trends from the fashion runways into directional beauty themes from a commercial, mainstream and directional perspective. Themes include cultural influences, predictive color palettes and original illustrations and are summed up with visual examples of the total look for both contemporary and junior customers. Each chapter pinpoints specific color combinations, demonstrates application techniques, reviews hair and body trends, and offers packaging and formulation suggestions.  See More.

Fabric Report

Fabric Report

The Fabric Report contains a comprehensive presentation of fabric direction, trim samples and prints from the major international yarn, textile and trim fairs. Yarns and fabrics are presented by theme with related fashion images and updated silhouette illustrations and flats. The book provides swatches and photographic coverage of fabrics, prints, yarns and trims from the leading mills, as well as detailed information for each swatch, including mill, content, width and price. Also included is the Textile Mill Directory, a complete index of 200 yarn and fabric mills and their contact information.  See More.

© 2010 Henry Doneger Associates, Inc. All rights reserved.