Doneger Creative Services
Doneger Creative Services is the trend and color forecasting and analysis division of The Doneger Group. Creative Directors report on the apparel, accessories and lifestyle markets in the Women's, Men's and Youth categories through printed publications, online content and live presentations. These industry talents focus on both predictive/forecasting direction for future colors and trends as well as reporting/analysis to provide clients with actionable, up-to-the-minute news. Doneger Creative Services addresses the needs of retailers, manufacturers and other style-related businesses.
Color Forecasts
Color direction for each season is presented using dyed-to-specification color standards in key groupings, accompanied by inspirational collages as well as suggested color combinations and applications for specific areas of business.
Design Elements
Important elements of the design process are organized to present a foundation for the season. Sections devoted to Fabric, Print & Pattern, Classifications, Trim & Detail and Shape & Proportion include original sketches, runway images and fabric swatches.
Forecast
In-depth analyses of emerging themes focus on the important stories that will develop in the coming seasons. Women's Forecast books convey influences and styling direction through trend collages, text overviews, original color sketches and fabric swatches. Online Youth Predictive covers the major trends, highlighting color, fabric, key silhouettes and print & pattern direction with explanations of the season's important merchandising issues.
Fast Forward
Women's Fast Forward books feature coverage of European and U.S. RTW and Haute Couture collections and a special St. Tropez street report. Online Men's designer collections reports identify the most important concepts to come down the runways. Youth Street Scene books track the hottest looks on U.S. and European streets and in store and in store windows, and Youth Runway Reviews recap the most translatable junior trends from the runway.
Live Presentations
Seasonal live presentations by Doneger Creative Directors review the information from DCS printed and online products as well as supplemental presentations on lifestyle or industry topics.
Beauty Mark
Translates trends from the fashion runways and global influences into directional beauty themes from a commercial, mainstream and directional perspective. Themes include global influences, exclusive color forecast palettes and original illustrations and are summed up with visual examples of the total look for both contemporary and junior customers. Each chapter pinpoints specific color combinations, demonstrates application techniques, reviews hair and body trends and offers packaging and formulation suggestions.
Full Online Service
Versions of Doneger Creative Services Color Forecasts, Design Elements, Forecast, Fast Forward and Live Presentations can be accessed exclusively on the Doneger Online website. Additional online-only content ensures that clients receive the most up-to-date information available.
Contact Us
For more information, please contact Ray Hewins, Director of Sales, rhewins@doneger.com, 212-560-3726.