Consulting
Doneger Consulting delivers the powerful intelligence clients need to be smarter, faster and more competitive in today's challenging marketplace by customizing information and services exclusively for each client.
The Doneger Group recognizes the increasing demand for innovation and differentiation in branding, product design and marketing for today's evolving businesses. Individualized products and services are the key to successfully addressing the needs of a particular audience, and Doneger Consulting provides that level of customization to clients seeking to identify their niche in the marketplace.
Doneger Consulting leverages on The Doneger Group's industry expertise, including merchandising information at retail and wholesale, trend & color forecasting and product development. With this broad foundation of market intelligence, Doneger Consulting readily identifies unique business opportunities and develops them from concept to execution.
This premium level of service provides a highly informed perspective on retail and consumer trends, design direction, product development and creative marketing. A team of industry experts with extensive experience in color & textile forecasting, merchandising and product design offers a wide range of individualized services and market-targeted projects. Doneger Consulting focuses on a customized strategy for development and growth to meet the special needs of clients in a broad range of industries.
Doneger Consulting provides tailored solutions encompassing the essential elements of strategic business development:
. Lifestyle profiling: identification of lifestyle trends across categories; new concepts relating to consumer experiences; insight into related style industries and lateral markets
. Industry analysis: in-depth examination of particular segments of the industry; comprehensive retail reporting including assessments of merchandise assortments, brand positioning, and growth opportunities
. Customized color and trend research: individualized analysis of merchandise trends, color stories and delivery flow; presentation of relevant cultural influences and consumer profiling.
. Product line creation: development of seasonal color palettes, materials and style direction; identification of essential items and product opportunities; product design and development including key fabrications and finishing details.
Contact Us
To find out how Doneger Consulting can help your business, contact Leslie J. Ghize, Senior Vice President, at (212) 560-3765 or lghize@doneger.com.