The Doneger Group

  • Fashion Direction
  • Business Intelligence
  • Retail Coverage
  • tdg - merchandising section
    • Designer
    • Contemporary Sportswear
    • Bridge/Better Sportswear
    • Moderate Sportswear
    • Special Size Sportswear
    • Junior Sportswear
    • Dresses/Suits
    • Outerwear
    • Accessories
    • Intimate Apparel
    • Menswear
    • Childrenswear
  • Doneger Creative Services
  • Corporate Information
    • Executive Team
    • Management Team
    • Creative Team
  • Service Offering
    • Industry Research & Analysis
    • HDA Merchandising Services
    • Directives West
    • Tobe
    • Trend & Color Services
    • Consulting Services
    • Online Services

Industry Research & Analysis

focused analysis of key business shifts

The Doneger Group consulting expertise and service offering is comprised of businesses and specialized divisions with specific concentrations in the retail sector.

Our understanding of the global business climate, related industries, and the fashion community's influence in its entirety, is crucial to our authority in the industry. This rich database becomes the lens through which each of our businesses and divisions evaluate and impart intelligence, giving context to our individual disciplines.

We share this perspective with clients throughout our consulting activities and varied online and printed vehicles across the company. This thought leadership is developed broadly and comprehensively; classified into three categories to present the information actionably and with application to our client base.

business intelligence

Emerging trends in consumer behavior and lifestyle, from fashion and retail to technology, entertainment, media and the arts, have a significant effect on tomorrow's business. We scour the cultural and corporate landscape to define and analyze relevant developments, presented in mood boards, expository think pieces and in-depth research papers, edited to provide the right level of detail and inspiration for each topic.

fashion direction

A select group of our merchandising, reporting and creative professionals collaborates to complement our market intelligence with edited fashion direction and a forward point of view in sync with the market timing. Working closely with each division, we attend important industry and runway events to provide seasonal trend perspective and influential design concepts as they evolve, for application to the buying and merchandising processes.

retail coverage

The Doneger brain trust stays abreast of the ever-evolving retail scene with updates on store openings, brand expansions, inspiring merchandising and window concepts, architectural advancements and pop-up boutiques. Reports on retail trends and key shopping neighborhoods are supplemented with extensive coverage of the online sector, including emerging technologies and web/mobile strategies, as well as notable issues impacting business.

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