Doneger Consulting

Each client's profile and business objectives are unique. Our Doneger Consulting division leverages our industry expertise, including business analysis, merchandising information at retail and wholesale, trend and color forecasting, and product development direction. With this broad reference base, we are able to identify growth opportunities and develop them expressly for clients' individual objectives. Bespoke projects are carefully assessed, planned and executed to provide clients with well-thought-out strategies, design input and business recommendations to meet their specified goals.

Lifestyle profiling: identification of lifestyle trends across categories, new concepts relating to consumer experiences, insight into style-related industries and lateral markets.

Industry analysis: in-depth examination of specific industry segments, comprehensive retail reporting including merchandise assortment assessments, brand positioning and growth opportunities.

Custom color and trend research: individualized analysis of merchandise trends, color stories and delivery flow, presentation of relevant cultural influences and consumer lifestyle profiling.

Product line creation: development of seasonal color palettes, materials and style direction, identification of essential items and product opportunities, design and development including fabrications and finishing details.

Inquiries about our specialized consulting services may be directed to Leslie Ghize at 212-560-3765 or lghize@doneger.com.